Amy has more than 20 years of experience in business, marketing and cross-cultural communication.

She worked in telesales in London before joining Isis Research (now part of Synovate Healthcare), moved to Beijing and set up their first China office.

In 1995, Amy joined Chindex, inspired by the idea of working with pioneers providing international standards of healthcare to the Chinese.

In 1997, Amy moved to Zeneca Pharmaceuticals in China, product manager pre-launch products.

AstraZeneca formed through merger in 1999. Amy transferred to global headquarters in UK working as an internal consultant to standardise marketing communications and create a new company culture. She designed and delivered training programmes in Europe and Asia-Pacific, addressing challenges of organisational behaviour and change management.

Amy became a freelance consultant and professional life coach in 2004.
Amy worked for Shell International in Amsterdam as an Employee Counsellor (2008 - 2010).